I’ve had a few people over on Instagram asking me lately where I get my mini embroidery hoops from. The answer is always the same: the very wonderful Sonia from Dandelyne.
This blog is all about sharing the love of embroidery, so I’m keen to share some of the wonderful makers who are out there. Given how important Sonia’s products have been to my embroidery journey over the past year, she was a natural fit for the first maker profile.
A lifelong stitcher, Sonia’s embroidery journey got serious five years ago.
When our third boy was born, and I was looking for something a little different to a family portrait photo I thought I could stitch us up – so to speak! It was here the flame for hand stitching was re-ignited and my passion for embroidery blossomed.
With three small children, Sonia found it hard to dedicate the time to large embroidery projects.
I realised when I took up my hoop and needle that the world of embroidery could be a little overwhelming, and with my short attention span creeping in at times I began to think how awesome it would be if there was a mini embroidery hoop. I wanted a “little” something that could frame my awesome stitchyness.
Compared to most embroidery hoops, which usually start at a diameter of 10cm (4″), Dandelyne hoops range in size from 2.5cm (1″) to 5.5cm (.22″), plus similarly sized oval hoops. This gives stitchers the chance to show off much smaller pieces of embroidery.
A quick peek at the pieces Sonia reposts on her Instagram
shows everything from delicate florals to impressionistic landscapes and quirky cross stitches framed inside her hoops. The mini hoops aren’t just popular with embroiderers either, with some people using them to simply frame snippets of their favourite fabrics.
The hoops are made entirely in Melbourne, starting off by being lasercut at Vector & Raster Laser services, before Sonia brings them home to sand them, drill the holes, and check the quality of each hoop. They are then packaged up for sale both as retail sales through the Dandelyne Etsy store
, and as wholesale sales to retailers and makers.
Like so many small businesses, Dandelyne is more than just a 9 to 5 job. When the evenings roll around, Sonia can usually be found catching up on any jobs that didn’t get finished during the day, replying to emails and making sure orders are completed.
My hubby is usually right beside me helping me to cut floss, check necklace enclosures and any other job I can give his empty hands.
With such a successful business, it would be easy for Sonia to rest on her laurels. Instead, she’s always working to create new products. Recently, she added a fun sampler kit to her product line, and she says there are plans for more patterns.
I am working on a few things at the moment and one that I am super excited about is working with artists to create patterns and designs for everyone to enjoy, highlighting and sharing the talent of many illustrators and designers around the world.
A big thank you to Sonia for being such a wonderful participant in this profile! I’m looking forward to sharing my next profile with you, and if there is anyone in particular you would like to see in this feature, let me know in the comments.